The Narrative Field Guide

The Narrative Field Guide

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You're Better than Dogma
How to stay above the fray and think for yourself.
 • 
John Rougeux
4
Why Winners Keep Winning (and Losers Keep Losing)
Are you reinvesting more aggressively than competitors? It's may be the only thing that matters to your long-term success.
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John Rougeux
Are You Working for a Lion, a Sheep, or an Ostrich?
Choose wisely. It matters more than your salary.
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John Rougeux
Listen to Critics... At Your Own Risk
Even FedEx looked like a dumb idea, until it wasn't. Products that break from the status quo are almost always resisted and sometimes even ridiculed.
 • 
John Rougeux
2
Does Your Team Want a Job or an Adventure?
Playing it safe might be the easy choice. But it might kill you.
 • 
John Rougeux
6
70 Storytelling Prompts to Rally Your Team Around a Change In Strategy
Not sure how to communicate your a new strategy with your team? Most leader's aren't either. Here are some prompts to help you make your next internal…
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John Rougeux
Everything That's Broken With The Narrative Field Guide
Now that I have several issues behind me, I've evaluated what's working and what needs to change. Here's what I found.
 • 
John Rougeux
4
The Narrative Field Guide
The Narrative Field Guide
For CMOs of category-defining companies who want to avoid the sea of sameness and build $1B+ brands.
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Resources
Flag & Frontier
My strategic narrative consultancy where I help clients create and execute their narrative.
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